Tag Archives: customer loyalty

Are Your Customers Passionate About You?

Posted on February 17, 2014 by bermanevansretail

As we know, customer satisfaction alone is often insufficient for generating and sustaining long-term customer loyalty. It is important to exceed customer expectations whenever possible and drive greater customer passion. Consider these findings from a recent Responsys study of U.S. … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments

Tips for Offering a Better Customer Experience

Posted on February 6, 2014 by bermanevansretail

After all of the recent data breach and deliveries problems that have been in the news, it’s time to get back to focusing on how to optimize the retail customer experience — and to recapturing customer trust. As Jeannie Walters, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Better Adapting to Consumers

Posted on February 4, 2014 by bermanevansretail

Retailers these days have a lot to do adapt to the rapidly changing global consumer marketplace. As noted by Kaitlin Friedmann on Visual.ly: “Shoppers have more options and control over how they purchase and receive merchandise than ever before. Here are … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment