Tag Archives: customer expectations

Online Shoppers: A Global Perspective

Posted on February 12, 2013 by bermanevansretail

Although consumers in the United States generate the most online sales dollars each year (with $385 billion expected in 2013), China has the greatest number of online shoppers (with 271 million in 2013). Check out this table from eMarketer; and … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment

Which Retailers Offer the Best Mobile Shopping Experience?

Posted on February 11, 2013 by bermanevansretail

Shoppers generally find mobile shopping to be “satisfactory” — but not necessarily “very satisfying” — according to a recent survey of 1,000 shoppers at the leading brick-and-mortar retailers. Check out this chart to see which retailers are rated best, which ones … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Retailing and Big Data

Posted on February 10, 2013 by bermanevansretail

There’s a lot of attention now being focused on retailing and big data. So, what is meant by “big data”? According to Mike Gualtieri of Forrester: “Big data is the frontier of a firm’s ability to store, process, and access … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment