Tag Archives: customer expectations

Clever Uses of Instagram

Posted on July 24, 2014 by bermanevansretail

Instagram is a rapidly growing social media site, particularly among younger people: It “is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 3 Comments

“Retail Therapy” Myths

Posted on July 22, 2014 by bermanevansretail

“Retail therapy” is the notion that some people shop as a stress reducer and/or as a way to avoid life’s tough issues. As Amanda Page, the Editor at HealthCentral says: “We all do it: indulge in ‘comfort’ purchases to remedy a bad … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Mobile Keeps Growing for Retailers

Posted on July 18, 2014 by bermanevansretail

According to new research by Fetch, a full-service mobile marketing agency, mobile is becoming ever more important for retailers: “Fetch conducted a series of interviews with executive-level thought leaders at several retail brands across multiple industries. Through these insider discussions, Fetch gained deep insights into the … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments