Tag Archives: back to school

Back-to-School Retail Sales Numbers for 2016

Posted on September 6, 2016 by bermanevansretail

For many retailers, back-to-school revenues represent a significant component of their annual revenues. In the United States alone, the National Federation estimates that total 2016 back-to-school revenues will exceed $27 billion. Take a look at this infographic from Statista to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Gearing Up for Back-to-School Sales

Posted on June 2, 2016 by bermanevansretail

Yes, it’s only June 2, 2016. Nonetheless, a number of retailers are now gearing up for the back-to-school selling season; and some have even set up their displays already. In this highly competitive, multichannel environment, getting started early has become … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 2 Comments

Deloitte’s Back-to-School 2014 Forecast

Posted on August 11, 2014 by bermanevansretail

Consulting firm Deloitte recently conducted a survey on back-to-school shopping for 2014. The company questioned more than 1,050 parents with students in grades K-12 to “determine the top standouts and consumer shopping trends for the back-to-school season.” Some of the highlights of the … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments