Tag Archives: advertising

Retail Marketing: A Look at Media Trends

Posted on October 5, 2013 by bermanevansretail

In partnership with Kantar Media, Advertising Age recently published a report on “Retail Marketing.” This report includes a lot of information, such as: Media spending by individual retailers Media spending by retail category Why retailers and shoppers like Google’s product … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 3 Comments

Wal-Mart and Coca-Cola Collaborate

Posted on July 29, 2013 by bermanevansretail

Cooperative advertising is a great tool for retailers and their channel partners. Recently, Wal-Mart and Coca-Cola embarked on such a collaboration. As reported by Patrycja Malinowska for Path to Purchase Institute: “Wal-Mart and Coca-Cola Co. have united to present ‘Effortless Meals’ that … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment

Men’s Wearhouse: Is Firing the Face of the Company a Good Idea?

Posted on June 23, 2013 by bermanevansretail

George Zimmer founded the  Men’s Wearhouse about 35 years ago. And he regularly appeared in the company’s TV ads beginning in 1985. He was truly the voice of Men’s Wearhouse as it grew into a nearly 1,250 unit chain. So, publicly, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment