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Tag Archives: 2015
Marketing in the Fast-Food Industry
It has been a tumultuous time for many fast-food marketers over the last several years, due to changing consumer tastes, the questionable healthfulness of some fast food, and other factors. So, how are fast-food companies reacting to this? Recently, Advertising Age — in … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged 2015, Advertising Age, competition, customer expectations, fast food, Kantar Media, planning, retail analytics, trends, trust
1 Comment
Starting a Business? What Are the Best Books to Read?
Thinking of a starting a new business? If the answer is yes, then you need the best information and advice possible. And there are a lot of excellent books out there to choose from and read. Geoffrey James, an Inc. … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged 2015, best books, entrepreneur, Geoffrey James, Inc., information, opportunity, planning, tips, trends
2 Comments
Be a Smart Customer: 2015 Holiday Shopping Tips
Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m doing the tips post two weeks before Black Friday.. According to … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged 2015, advice, customer expectations, customer satisfaction, discount, experiential retailing, holiday shopping, Joel Evans, planning, sales, save money, shopping, shopping tips, tips
4 Comments