Tag Archives: 2014

PLEASE Be a Smart Customer: 2014 Holiday Shopping Tips

Posted on November 22, 2014 by bermanevansretail

Originally posted on Retailing: From A to Z:
Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my…

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | Leave a comment

Cyber Monday Getting More Mobile

Posted on November 19, 2014 by bermanevansretail

According to research conducted by AppLovin and reported by Marketing Land: Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

When’s the Best Time to Shop for the Holidays?

Posted on November 18, 2014 by bermanevansretail

Consumers have many sources to consult when purchasing holiday gifts, from shopping tips to price trackers. The Wall Street Journal has created a new interactive Christmas Sales Tracker tool:  “The Journal created this tracker to monitor price movements for the holiday’s hottest … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | Leave a comment