Gift Giving and the Importance of Social Media

Posted on November 29, 2012 by bermanevansretail

One effect of social media upon retailers is the importance that many shoppers place on the comments/reviews at social media sites.
Click the chart to read more from eMarketer.

 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Understanding Pre-Purchase Shopping Behavior

Posted on November 28, 2012 by bermanevansretail
It is essential that retailers understand the pre-purchase shopping process in which consumers engage.
So, take a look at this infographic.

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Reinventing the Department Store

Posted on November 27, 2012 by bermanevansretail
Check out this CBS video to see how department stores are reinventing themselves in the face of today’s competitive environment.
Click the icon for a video clip.

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment