Advice for Retailers: How to Better Use Pinterest

Posted on November 16, 2013 by bermanevansretail
As we know, Pinterest is a growing social media site that attracts a large audience, the vast majority of whom are women.
According to Tim McMullen and Ryan Woolley, writing for Chief Marketer: “According to the National Retail Federation, consumers are predicted to spend a whopping $602.1 billion during the 2013 holiday season and statistics show that 78% of shoppers research products online before buying. With over 70 million users indulging in DIY tips, fashion photos, products, recipes and mood boards, Pinterest should be on the top of marketers’ lists when planning holiday promotions.”
Click the image to read six tips by McMullen and Woolley for retailers to better use Pinterest.

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment

Retail’s Impact on the Economy

Posted on November 15, 2013 by bermanevansretail
We all know that the retail sector is a major driver of the economy — in the United States and around the world.
With that in mind, take a look at this informative infographic by Milo. Included are data on U.S. jobs and both the direct and indirect effects on the economy.

 

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , | Leave a comment

What Is the Impact of Odd Pricing?

Posted on November 14, 2013 by bermanevansretail

Evans on Marketing's avatarEvans on Marketing

Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years.

Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather than $800?
 

 

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Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment