Retailers Pumping Up Digital Advertising

Posted on November 27, 2013 by bermanevansretail
As we know, digital communications and retailing are booming.
Now, new data from eMarketer shows how big the boom is: “Bolstered by growing E-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending more rapidly this year than in 2012. By the end of this year, eMarketer predicts, U.S. retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year.”
Look at the chart to see eMarketer’s annual predictions for digital ads through 2017. Click the chart to read more.


 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , | 1 Comment

How Retailers Are Planning Their Promotions This Holiday Season

Posted on November 26, 2013 by bermanevansretail
As we noted recently, the timing of holiday promotions is a big deal (pun intended :-)).
And most retailers really get this. According to eMarketer:
“Consumers seem to have the impression that marketers are constantly expanding the holiday shopping season. But is that notion actually accurate? According to a survey of chief marketing officers (CMOs) in the US conducted in October 2013 by BDO USA, only 13% of respondents planned to begin holiday promotions in 2013 earlier than they had the previous year. The hesitancy of marketers to expand the holiday shopping season may be due to concerns about a backlash against ‘holiday creep.’ Respondents indicated that they did not suffer from Black Friday and Cyber Monday tunnel vision in planning their promotions.”
Take a look at this chart. Click on it to learn more (including a discussion of the most popular types of promotion this holiday season.

 


 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

BJ’s Approach to Black Friday

Posted on November 25, 2013 by bermanevansretail
We know that a lot more retailers are going to be open on Thanksgiving — as the Black Friday shopping frenzy more often moves to include both Thursday and Friday.
Many companies are still staying closed on Thanksgiving. However, that doesn’t mean that they are treating this week as less important.
Take BJ’s proactive approach, as explained by the warehouse chain’s CEO, writing for Retail Today:
“This year, it seems that you can’t turn on the TV or read the news without seeing that another store is opening on Thanksgiving. Some believe Black Friday is fading away as more retailers choose to open early to compete with other shopping options such as online sales. I don’t think that Black Friday is going away, but I do think that it is evolving to best serve the needs of the consumer. Any retailer that is going to be successful long-term has to evolve, too. In fact, at BJ’s Wholesale Club for the first time this year, we are changing our Members’ Black Friday shopping experience by offering early Black Friday deals across a whole week — Nov. 24-Dec. 1, except for Thanksgiving of course, when the clubs will be closed.”
Click the image to read more.

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment