A Retailing Call to Action: More Bad News About Hacking

The back story about the recent hacking episode with Target keeps getting worse!! And the implications for ALL retailers is clear: They must be more vigilant in protecting their computer networks; and they must be more responsive when hackers have invaded their systems. This is not just a Target cautionary tale!!!!!!! 😦
If some retailers still do not recognize how big a problem this is, all they need to do is read a story in today’s New York Times by Elizabeth A. Harris, Nicole Perlroth, Nathaniel Popper, and Hilary Stout. This story should be a big wake-up call.
Here are some excerpts from the article:
“For months, Eastern European hackers had been poking around the networks of major American retailers. In early November, the hackers found what they had been looking for — a wide path into Target and beyond. The criminals discovered that Target’s systems were astonishingly open — lacking the virtual walls and motion detectors found in secure networks like many banks’. They moved swiftly into the company’s computer servers containing Target’s customer data and to the crown jewel: the in-store systems where consumers swipe their credit and debit cards and enter their PINs. For weeks, the invasion went undetected. Shoppers flooded Target stores, unwittingly sending millions of bits of their data into cyberspace controlled by a band of sophisticated thieves.”
“Target had no clue until the Secret Service alerted the company about two weeks before Christmas. At least one major bank noticed a similar pattern. On Dec. 12, JPMorgan Chase alerted some credit card companies that fraudulent charges were showing up on cards used at Target, people involved in the conversation said.”
“An examination by the New York Times into the enormous data theft shows that Target’s system was particularly vulnerable to attack. It was remarkably open, experts say, which enabled hackers to wander from system to system, scooping up batches of information.”
To read a lot more about how this hacking incident took place, click the image.
Photo by Joe Raedle/Getty Images

 

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 6 Comments

Digital Marketing Trends

What should retailers know about digital marketing trends in 2014?
Take a look at this infographic from position2.com.

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 2 Comments

E-Tailing in China: A McKinsey Video

E-tailing is becoming much more popular in China. 
Take a look at this video clip from McKinsey & Company.

 

 

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment