E-Tailing in China: A McKinsey Video

E-tailing is becoming much more popular in China. 
Take a look at this video clip from McKinsey & Company.

 

 

This entry was posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , . Bookmark the permalink.

One Response to E-Tailing in China: A McKinsey Video

  1. Pingback: E-Tailing in China: A McKinsey Video | Social M...

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