E-tailing is becoming much more popular in China.
Take a look at this video clip from McKinsey & Company.
This entry was posted in Global Retailing
, Online Retailing
, Part 1: Overview/Planning
, Part 3: Targeting Customers and Gathering Information
, Part 4: Store Location Planning
, Part 5: Managing a Retail Business
, Part 6: Merchandise Management and Pricing
, Part 7: Communicating with the Customer
and tagged China
, customer expectations
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