Are You Personally Secure Online? Take This Quiz to See!

Posted on May 20, 2014 by bermanevansretail
Recently, Professor Joel Evans of the Hofstra Zarb School of Business made a presentation on “How to Be Even Smarter Online, Especially with Social Media.”
As part of this presentation, a 21-item true-false quiz on online/social privacy was conducted. Through this post, you may take the quiz in one of two ways: (1) Look at the two screens below for the questions. There is a separate PPT file with the answers under the quiz. (2) Look at the YouTube video that is embedded at the bottom of the post. The video includes the answers and a discussion for each question. The audio quality is very good. To clearly view the YouTube version of the quiz, use the full-screen mode!!

Privacy Quiz 1

Privacy Quiz 2Privacy Quiz Answers

 

 

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

Retailers Becoming More Aggressive in Reducing Security Breeches

Posted on May 19, 2014 by bermanevansretail
As we all know, data theft and security breeches are a huge problem for both large and small retailers (click here, for example). After the spate of recent incidents, retailers and credit card companies in the United States seem ready now to make a push with new technology to address this issue.
Elizabeth A. Harris and David Gelles, in a lengthy article on this topic for the New York Times, report that:
“The most immediate change will occur with EMV, the technology that uses an embedded chip to protect against counterfeit cards and can also require a PIN to keep thieves from using stolen cards. Widely used in Europe and elsewhere, EMV is considered more secure than magnetic strip cards mostly used in the United States. At the end of April 2014, Target said it would speed up its introduction of chip-and-PIN technology on all its branded credit and debit cards and would be fully equipped by early next year.”
“Retailers have higher hopes for savings that might come with mobile payment. In some places, those savings are already a reality. Take Starbucks. There, customers can use their phone to pay for a latte or biscotti by loading money via the company’s app onto a Starbucks rewards card. The app entices customers to return with free drinks, and it keeps the lines moving quickly, all of which is good for business. It also saves Starbucks money, a spokeswoman said. Instead of paying for 10 cups of coffee individually, say at $1.75 each, customers can put $17.50 on their phone just once — which means Starbucks has to pay only one transaction fee, not 10.”
Click the image to read a lot more from Harris and Gelles.
Photo by Mark Lennihan/Associated Press

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing | Tagged , , , , , , , , , , , | Leave a comment

Starting a New Job? Here Are Some Dos and Dont’s

Posted on May 18, 2014 by bermanevansretail
Congratulations and the best of luck to all of you who are about to embark on a new job.
Now, it is important to do everything you can to excel at that job. Have you thought about this enough? Getting the job is just the start. This post contains both some dos and don’ts. The don’ts are presented first.
According to Yun Siang Long, writing for Careerealism, here are five DON’Ts for how to  behave at your new job:
  1. Having a ‘better than thou’ attitude — “No matter how skilled and how knowledgeable you are in your field, be humble. You are there to contribute, not make people feel bad about themselves.”
  2. Comparing the previous company to the present — “Frame your suggestions in a friendly manner. Comparing it to your previous company and saying how great it was will just hasten your career suicide.”
  3. Expecting respect and trust — “Respect needs to be earned and trust can only be gained through time and work quality. You have to work at it. This is a new company and you are only as good as your last project.”
  4. Being rude — “It’s bad enough that being rude anywhere will make you unwelcomed. It is worst if you are rude at your new workplace.”
  5. Disregarding the existing company culture and dynamics at the new job — “Every company has their culture and internal dynamics. Learn these cultures whether you like them or not, understand the internal dynamics that is at play. Do not be judgmental.”
Now, for five key DOs for how to behave at a new job from RedStarResume, as presented by Careerealism:

 

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , | 1 Comment