Are You Pursuing a Career Or Working at a Job?

Posted on May 25, 2014 by bermanevansretail
How important is your career to you? Do you view your job as “work?” The answers to these questions are substantially different for millennials and bay boomers.
As job site Monster notes:
“While one may think careers would be valued most by Generation X or baby boomers, they are surprisingly valued most by America’s youngest generation. When it comes to having a Career vs. a Job, millennials aged 18-30 are the most positive (62%) that having a career is very much a reality in today’s work environment, even for America’s youngest workers.”
Take a look at a generational view of work from Monster.

 

Visually.

 

Posted in Career Useful Information, Careers in Retailing, Part 5: Managing a Retail Business | Tagged , , , , , | 1 Comment

Retailers Are Big on Digital Ads

Posted on May 23, 2014 by bermanevansretail
Not only have retailers dramatically increased their online presence in recent years, they have also become much more involved with digital advertising.
According to eMarketer, in the United States, retailers account for about 22 percent of all spending on digital ads. And by 2018, they are expected to spend more than $17 billion on digital ads:
“The U.S. retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018, for a 12.8% compound annual growth rate between 2013 and 2018. Even though digital spending growth for the industry has begun to slow, retail continues to spend more than any other US industry and will maintain this lead for at least the next several years, according to a new eMarketer report, The U.S. Retail Industry 2014: Digital Ad Spending Forecast and Trends.”
 Click the chart to learn more.

 

 

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

Retail Shopping: Mother’s Day Vs. Father’s Day

Posted on May 22, 2014 by bermanevansretail
We all know that Mother’s Day is a huge retail shopping event. But how big is Father’s Day? Before reading the rest of this post, consider this question: Annually, by what percentage, are Mother’s Day sales revenues higher than Father’s Day’s? 🙂
Mother’s Day began more than one hundred years ago: “Mother’s Day is a holiday honoring motherhood that is observed in different forms throughout the world. The American incarnation of Mother’s Day was created by Anna Jarvis in 1908 and became an official U.S. holiday in 1914. While dates and celebrations vary, Mother’s Day most commonly falls on the second Sunday in May and traditionally involves presenting mothers with flowers, cards and other gifts.”
Did you know that Father’s Day is also more than one hundred years old? However, it did not status as an official holiday until 42 years ago: “On July 19, 1910, the governor of the U.S. state of Washington proclaimed the nation’s first ‘Father’s Day.’ However, it was not until 1972, 58 years after President Woodrow Wilson made Mother’s Day official, that the day became a nationwide holiday in the United States.”
Here is the answer to our question above: In 2013, 55+ percent more was spent for Mother’s Day than for Father’s Day.
Now, take a look at this infographic from Valassis.
 
 

 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment