FierceRetail’s Weekly Roundup

Each week, FierceRetail presents its roundup of key retailing events.  FierceRetail is a well-rounded site with information on stores, digital, technology, and operations. In addition, it offers a resources section. 

FierceRetail's Weekly Roundup

Here are four recent stories from its retail roundup:

  • Nestle to sell Starbucks coffee — “Nestle will pay Starbucks $7.2 billion to market and sell Starbucks’ packaged coffees and teas. Nestle already has a share of the coffee business with its Nescafe and Nespresso brands and now will sell all packaged goods that Starbucks does not currently sell within its stores.” (CNN Money)
  • WatchBox uses AR to reduce returns — “Online luxury watch retailer WatchBox has launched an augmented reality feature in hopes of reducing the amount of returns. The company invested $200,000 in an AR feature on the app that allows consumers to see how watches will look on their wrists.” (WatchPro)
  • Instagram launches payments — “Instagram just added a native payment feature to its app that lets a consumer register a debit or credit card and a pin number as part of a profile. Once set up, the shopper will be able to purchase items without leaving Instagram for another Web site.(TechCrunch)
  • Express adds new sizes to stores — “Express introduces extended sizing for both men’s and women’s clothing. While the brand has offered more size options online for some time, the company wants to support more consumers by meeting their needs and give them more options when it comes to fashion in the physical store. (PR Newswire)

 

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , | Leave a comment

Data Analytics Can Enhance Customer Experiences

We know that using data analytics can enhance customer experiences. And in a big way. Thus, this post takes a marketing client perspective of analytics.

For a further look at data analytics, visit these posts:

 

How Using Data Analytics Can Enhance Customer Experiences

Although analytics are vital, many firms still behind. As research show.

According to eMarketer:

“To upgrade their customer experiences, firms must take a hard look at revamping their data analytics. And they can do this by looking at an Econsultancy and Adobe survey of client-side marketers worldwide. In that survey, 65% of respondents cited improving their data analysis as a very important factor in better customer experience. That was the most popular answer for the second year in a row. Up from a 63% response rate in 2017.”

“According to Adam Kleinberg, the CEO of ad agency Traction, providing a reputable digital experience for customers is important. Why? Because it is one of the main ways that brands differentiate themselves from competitors. ‘To improve your customer experience, you need to understand the customer journey in relation to your brand. And then you must identify moments of friction to fix. Or moments of delight to build upon. In particular, analyzing data is essential to identify these insights. Then, they can become business-building opportunities.’ Kleinberg said.”

Take a look at the chart to learn more. What do YOU recommend for firms to better apply data analytics to customer experiences?
 
Data Analytics Can Enhance Customer Experiences
 

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , | Leave a comment

Retailing: From A to Z Cited Among 100 Best Retailing Blogs

We are pleased to announce that Retailing: From A to Z is now cited by “Top 100 Retail Blogs And Websites To Follow in 2018” from Feedspot.

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Posted in Careers in Retailing, Global Retailing, Online Retailing, Privacy and Identity Theft Issues, Retail Executive Interviews, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , | Leave a comment