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Category Archives: Retail Executive Interviews
The Container Store: From Start-Up to Industry Leader
As MSNBC reports: “The Container Store opened its doors in 1978 filled with products like colorful milk crates, straw baskets, and other organizational items. Since then, the company has opened locations from coast to coast. We sat down with co-founder … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged Container Store, customer dance, customer expectations, customer loyalty, employee training, entrepreneur, experiential retailing, strategy, success, tips, video
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Mary Portas: A Woman’s Apparel Shop That Is Right on Target
Watch this video with Mary Portas who describes her very appealing merchandising philosophy, her emphasis on customer service, and her use of experiential retailing.
Angie Hicks: Angie’s List Founder
In 1995, Angie Hicks founded Angie’s List, as a small company that helped its customers find the best service business to solve a particular issue (such as a plumbing leak or a car repair). Today, Hicks remains as the company’s chief marketing … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career)
Tagged advice, Angie Hicks, Angie's list, customer service, entrepreneur, information, opportunity, promotion, shopping, social media, strategy, video
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