Category Archives: Video Clips (non-career)

There are numerous retail-based video clips here that are more strategic than career-oriented.

Will the New $50 Amazon Tablet Be a Success?

Posted on September 9, 2015 by bermanevansretail

Amazon has offered a variety of Kindle Fire tablets for the last few years. These tablets are less expensive than the iPad and offer a number of features. Now, to pump up sales, Amazon plans to introduce a new $50 … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

In 2015, Online Video Is Booming

Posted on August 11, 2015 by bermanevansretail

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2). How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , | 1 Comment

Catering to Buyer Personas: Infographic and Video Examples

Posted on June 16, 2015 by bermanevansretail

Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment