Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

What Are the Most Important Factors for Multichannel Shoppers?

Posted on March 17, 2014 by bermanevansretail

As more retailers embrace multichannel operations, it is important for them to determine the key factors that drive multichannel shoppers. According to eMarketer: “Omnichannel efforts are important, but not necessarily a top priority for retailers. In a Shop.org survey conducted … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

Retail Strategy Lessons from McKinsey & Co.

Posted on March 16, 2014 by bermanevansretail

McKinsey & Co., the world-renowned consulting firm, has published a lot of information about the field of retailing. Most recently, McKinsey’s Peter Breuer, Thierry Elmalem, and Chris Wigley have written an in-depth piece on the need for many companies to engage … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments

An Infographic Look at Starting a New Business

Posted on March 11, 2014 by bermanevansretail

Many factors must be taken into account in starting a new retail business. Among the decisions are: What is the line of business going to be? Where should a store be located? Should business be done online?  Here is an … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment