Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Using Supply Chain Optimization to Grow

Posted on May 27, 2015 by bermanevansretail

Managing the entire supply chain, from the acquisition of merchandise to the sale and delivery to final consumers, has always been a challenge for retailers. This is even more true today than in the past — given the multiple selling … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Redefining Value in Retail

Posted on May 4, 2015 by bermanevansretail

What exactly is value as provided by retailers? It can be the lowest prices, the best service for the money, unique product offerings, etc. What is clear is that retailers must provide some unique value to be competitive. According to … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | 3 Comments

The Psychology Behind the Online Consumer Checkout

Posted on April 29, 2015 by bermanevansretail

What aspects of consumer psychology should we be aware of when our company is engaged in online retailing? Take a look at this infographic from Great Britain’s 360vouchercodes.co.uk. Consumer Psychology & The E-Commerce Checkout  

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment