Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

The “Small Business Salute” from UPS

Posted on May 3, 2016 by bermanevansretail

Following in the footsteps of the annual Thanksgiving-themed “Small Business Saturday from American Express,” UPS initiated its own “Small Business Salute” in 2015. According to Kate Maddux, writing for Advertising Age, this is the UPS plan for 2016: “The UPS … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Advice for Small Business

Posted on April 29, 2016 by bermanevansretail

The “7 Days of Genius,” was sponsored by MSNBC and New York’s 92nd Street Y: This was “a chance to celebrate inspiring thought leaders in many areas including small business. We’ve been fortunate to talk to some of the greatest … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

Shoes of Prey: Buying Customized Shoes Online

Posted on April 11, 2016 by bermanevansretail

Shoes of Prey, an Australia-based company, is an interesting name for an interesting retailer. In the U.S., Shoes of Prey is located in several Nordstrom stores. Here’s how the firm defines itself at its Web site: “Shoes of Prey is … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment