Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Why Will Some Retailers Be Off-Target This Holiday Season?

Posted on November 25, 2015 by bermanevansretail

Predictions for this holiday selling season are quite conservative, as many consumers remain tight-fisted. Despite the improving economy, many people are not overly optimistic about the future. As Retail TouchPoints notes, retailers will also share some responsibility if their holiday … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Bloomingdale’s Ups the Ante for Its Outlet Stores

Posted on November 24, 2015 by bermanevansretail

Until recently, Bloomingdale’s (owned and operated by Macy’s Inc.) only operated upscale stores. But today, it is becoming more and more engaged  in the discount segment of retailing with its Bloomingdale’s: The Outlet Store, as it seeks to (1) lure … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 2 Comments

How Are Retailers Really Doing with Social Media?

Posted on November 20, 2015 by bermanevansretail

Millions of retailers around the world maintain an active social media presence. But, how are they doing in terms of responding to people’s comments and questions on social media? Sprout Social reports: “Given that people are taking to Facebook and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment