Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Do Company Ethics Affect Consumer Behavior?

Posted on January 7, 2016 by bermanevansretail

Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

The Best of Retailing A to Z in 2015

Posted on January 4, 2016 by bermanevansretail

Here the ten most-viewed posts made in 2015 by Retailing to A to Z. Please take a look. Thanks. Rating a Store from the Shopper’s Viewpoint Great Retail Experience Innovations: A Slideshow Will Fast Fashion Work at JC Penney? Dealing with the Age … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

Have a Great 2016!

Posted on December 31, 2015 by bermanevansretail

Retailing A to Z wishes you and yours a happy 2016. We hope you are healthy, happy, safe, and productive in 2016. Please Note: We’re up to almost 1,400 posts in 22 categories. There are many videos and infographics. Sign up and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment