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Tag Archives: Mintel
Do Company Ethics Affect Consumer Behavior?
Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged bad behavior, competition, customer expectations, customer satisfaction, customer service, eMarketer, ethics, Lightspeed GMI, Mintel, trust
2 Comments
Consumer Spending Back on Track
More good news for retailers!! As reported by Stagnito Business Information’s New Products Report: “Consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years, according to Mintel’s annual comparative audit report American … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, economy, lifestyle, Mintel, multichannel, opportunity, planning, segmentation, shoppers, trends
1 Comment
Retailing: From A to Z 