Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Are YOU Prepared for Today’s Health-Conscious Consumer?

Posted on January 22, 2016 by bermanevansretail

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

Wal-Mart No Longer in the Express Lane

Posted on January 21, 2016 by bermanevansretail

Wal-Mart’s store brands include Wal-Mart, Sam’s Club, and Neighborhood Market. Until recently, the firm had high hopes for its Wal-Mart Express stores. Now, the world’s largest retailer has decided to abandon this concept and close those stores. So, what happened? … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments

Consider These Tips in Your Career

Posted on January 19, 2016 by bermanevansretail

Here are a number of leadership tips in the form of quotes by prominent retail executives as compiled by the National Retail Federation. Click the image for a larger version.

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 2 Comments