Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

A Retail Store Design Checklist

Posted on September 21, 2012 by bermanevansretail

Here’s a good overview of retail store design by Barb Crowhurst, a retail makeover specialist — from the Gift and Home Channel.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

L.L. Bean: Cross-Channel Merchant of the Year

Posted on September 20, 2012 by bermanevansretail

Today, L.L. Bean was honored as the Cross-Channel Merchant of the Year at  Multichannel Merchant’s  27th Annual MCM Awards. Click the image to learn why.    

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Setting and Measuring Social Media Goals

Posted on September 19, 2012 by bermanevansretail

More and more retailers have become involved with social media. They recognize the importance of this tool. However, some retailers still have not set specific social media goals or determined the metrics for measuring social media success. Look at the … Continue reading →

Posted in Online Retailing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment