Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Nielsen Research on the “New Retail” in Australia

Posted on April 4, 2014 by bermanevansretail

Australian shoppers are highly connected and do a lot of online shopping. And recent research from Nielsen sheds more light on the Australian consumer: “Online research converts into both online and offline purchases. Results from the newly released 2014 Nielsen … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Today’s Path to Purchase Is Faster Than Ever

Posted on April 2, 2014 by bermanevansretail

As the consumer purchase process speeds up, retailers need to act accordingly. According to Parago, an expert in consumer incentives and engagement: “With consumers embracing the omnichannel, the path to purchase is accelerating. Today’s retailers need faster ways to compete … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

A Key Streaming Matchup: Amazon Vs. Netflix

Posted on April 1, 2014 by bermanevansretail

The video and TV programming markets have been shaken up a lot over the past few years, as more firms have gotten involved in streaming  videos and original programming. Two of the biggest players in the emerging streaming marketplace are … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment