Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Does Corporate Social Responsibility Pay Off?

Posted on June 20, 2014 by bermanevansretail

This question is one that a number of company executives and their stockholders treat importantly. Although “doing good” is a goal for most of us, companies typically want to know how “doing good” impacts the bottom line. New research from … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

The 2014 Convenience Store News Category Captains Awards

Posted on June 18, 2014 by bermanevansretail

Each year, Convenience Store News selects the best suppliers in 10 product categories. As CSN notes: “The Category Captains awards honor suppliers for their category management prowess demonstrated through their partnerships with convenience store retailers. This year, 10 winners have … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Home Depot and Others: The Evolving Everything Stores

Posted on June 17, 2014 by bermanevansretail

Amazon is not the only firm with a huge product mix. Wal-Mart, Target, and others have also expanded their assortments to attract one-stop shoppers. This is one way for retailers to stand out in a crowded marketplace. Now comes the … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment