“The Category Captains awards honor suppliers for their category management prowess demonstrated through their partnerships with convenience store retailers. This year, 10 winners have been selected based on compelling examples of key category management initiatives over the last 12 months.”
“Category Captains are leaders. They have the ability to think strategically, navigate change, and implement new processes and products. This year’s entries demonstrate that from food service to snacks, the supplier community continues to demonstrate its understanding of convenience store owners’ goals and offers innovative ways to achieve them — elevating the visibility and relevance not only of their own company brands, but also of the categories as a whole.”
Click the image to see the list of 2014 winners — from Anheuser-Busch to Swisher International.