Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Esty: A New “B”usiness Model

Posted on April 17, 2015 by bermanevansretail

As we’ve written before, Etsy is an innovative retailer. Its company philosophy is described at its Web site: “Etsy is a marketplace where people around the world connect, both online and offline, to make, sell, and buy unique goods, The heart and soul … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Why Retailers Should Understand Social Video

Posted on April 16, 2015 by bermanevansretail

The power of social video (such as YouTube and Vimeo) should not be underestimated by RETAILERS. These videos are not just for manufacturers. Check out this interesting video from Fusion 360, a media agency, on the value of social video, complete … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , | 2 Comments

2015 Global Retail Sales Booming

Posted on April 15, 2015 by bermanevansretail

2015 promises to be a very strong retail sales year around the world as more countries recover from their recessions. Total global retail sales in 2015 are projected to reach nearly $24 trillion dollars. According to eMarketer: “Retail sales worldwide … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment