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Category Archives: Part 5: Managing a Retail Business
Foreign Retailers Increasing Their Asia Pacific Presence
This infographic posted at Visual.ly “illustrates the countries in Asia Pacific where global retailers have chosen to expand to and the reasons behind their decisions to do so.”
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Asia Pacific, global, infographic, location, merchandising, trends, Visual.ly
1 Comment
Pricing in Action: Discount Wedding Dresses
Discount prices are still a major competitive advantage, even as global economies emerge from the Great Recession. One deep discounter is Bootleg Betty, located in Knoxville, Tennessee. Bootleg Betty reports that: According to a report published by The Knot in … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Bootleg Betty, competition, customer expectations, discount, everyday low pricing, experiential retailing, merchandising, planning, segmentation, video, YouTube
2 Comments
