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Category Archives: Part 5: Managing a Retail Business
What’s Ahead for Mobile Coupons?
In today’s marketplace, mobile coupons are taking on an even greater role — across numerous product categories. And smartphone shoppers really like their E-coupons. Check out this infographic for some interesting data. Explore more infographics like this one on the … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged coupon, customer expectations, experiential retailing, infographic, merchandising, mobile, online shopping, promotion, smartphone, trends
1 Comment
How Small Retailers Can Think Big
Third-party channel partners can enable local retailers to think bigger — and dramatically increase their geographic coverage. Consider the case of Sandy Poehnelt, owner of The Right Slice in Kauai, Hawaii — as reported by Inc.: “When customers began asking Sandy if … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, delivery, location, merchandising, opportunity, planning, promotion, Right Slice, shipping, UPS, video
16 Comments
Being Smart in Raising Prices
When and how to raise prices to cover costs and ensure profitability are key issues for retailers. But there is a wrong way and right way to do this. Consider these observations from professors Kusum L. Ailawadi and Paul W. … Continue reading
Retailing: From A to Z 