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Category Archives: Part 5: Managing a Retail Business
Attitudes Toward Online Shopping by Age and Gender
DDB Worldwide recently conducted a major survey of online shopping behavior. The findings are interesting. Look at the following chart, which groups people by age and gender. Where do YOU fit? Are the findings reflective of YOUR behavior? Click the … Continue reading
LexusNexis Study on Fraud
The 5th annual LexisNexis True Cost of Fraud Study was recently released. Fraud is quite costly for merchants — in terms of both lost sales and consumers’ reluctance to shop at retailers where they have been burned. According to the … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues
Tagged bad behavior, customer expectations, fraud, identity theft, inventory management, Javelin Strategy, LexisNexis, merchandising, retail analytics, trends
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Customer Analytics in Retailing
It is imperative that retailers generate and analyze customer analytics — both to learn more about shoppers and to improve their strategies. Recently, Capillary Technologies conducted research on this topic. Below is an infographic that summarizes some of its key findings: … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, infographic, multichannel, opportunity, planning, retail analytics, shopping, trends
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Retailing: From A to Z 