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Category Archives: Part 5: Managing a Retail Business
Is It Too Early to Plan for the 2014 Holiday Season? NO!
Even though many retailers are still redeeming gift cards and processing customer returns from holiday 2013, it is time to be planning for holiday 2014. It is not too early. As Newgistics says: “Preparing a holiday 2014 strategy can require looking … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, holiday, opportunity, planning, tips
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Reverse Logistics: How to Improve the Retail Returns Process
Superior reverse logistics are critical to both retailers and customers. Retailers need to handle returns efficiently and effectively; and customers sometimes find onerous return policies to be deal breakers. Consider these observations from Lisa Terry, writing for Inbound Logistics: “The … Continue reading
The Best in Interactive Technology and Digital Signage
The nonprofit Digital Screenmedia Association recently announced its annual DSA Industry Excellence Awards for digital signage, mobile, and self-service kiosk technology. As reported by Selfserviceworld.com: “The awards covered a wide spectrum, ranging from educational digital signage kiosks in a children’s park to … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged customer expectations, customer service, Digital Screenmedia Association, experiential retailing, interactive, kiosk, merchandising, promotion, shopping, technology, trends, video
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