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Category Archives: Part 5: Managing a Retail Business
Customer Analytics and Retailing
Behind the hype, what does customer analytics really mean for retailers? Here is an interesting infographic on analytics from Capillary Technologies.
How Consumers Are Using Mobile for Retail-Related Activities
According to new research, consumers are stepping up their use of digital tools for various parts of the retail shopping process. As reported by eMarketer: “Digital channels are now the method of choice for both product research and purchasing. According … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged ComScore, customer expectations, digital, e-tailing group, merchandising, multichannel, online shopping, promotion, trends, UPS
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Consumer Spending Back on Track
More good news for retailers!! As reported by Stagnito Business Information’s New Products Report: “Consumer spending is in line with pre-recession trends and consumer optimism is higher than it’s been in years, according to Mintel’s annual comparative audit report American … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, economy, lifestyle, Mintel, multichannel, opportunity, planning, segmentation, shoppers, trends
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