Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Online Retailers Now Popping Up as Stores

Posted on December 4, 2012 by bermanevansretail

According to CNN Money: “It used to be that brick-and-mortar stores would later add a Web site. Now retailers that make their debut online are adding pop-up, real-world stores.” Click the image for a video on this topic.  

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , | Leave a comment

Toys “R: Us: Expanding in China

Posted on November 22, 2012 by bermanevansretail

U.S.-based Toys “R” Us has been active globally for decades. It currently has stores in about 35 countries and jurisdictions. Now, it has decided to make a bigger push in China, the world’s largest country. As Laurie Burkitt and Ann Zimmerman … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment

For Small Retailers, Location Can Build A Customer Base

Posted on November 21, 2012 by bermanevansretail

Location planning is important for store-based retailers — especially for independents and entrepreneurs starting out. This is illustrated in the video below.  

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment