Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Seating for 5,000? West Lake Restaurant in China

For those of us accustomed to dining out in a typically sized restaurant, seating for 250 or 500 people may make a restaurant seem massive. So, how about these statistics for the West Lake Chinese Restaurant in Changsha, China? The … Continue reading

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | Leave a comment

Never on Sunday: Will This Be Changing in France?

In the United States, many cannot remember that Sunday “blue laws” — whereby retail businesses were not allowed to open — were the rule rather than the exception. Today, in most communities, a large number of stores are open seven … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

An Interesting Slideshow on Starbucks

Check out this insightful slideshow on Starbucks from Distilled, a creative online marketing company. Click on the image to see the slideshow.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment