Category Archives: Part 4: Store Location Planning

This sub-category encompasses trading-area analysis and site selection.

Small Biz Retailer: Helpful Insights and Resources

Posted on November 18, 2013 by bermanevansretail

Small Biz Retailer is a Web site that focuses on smaller firms. It offers a wide range of useful information: “The big retailers typically have people to whom to delegate many tasks. The challenge for the so-called ‘small retailers:’ they … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

What Retailers Need to Do to Thrive in the Years Ahead

Posted on October 27, 2013 by bermanevansretail

As they plan for the future, retailers have many challenges to meet. In a new report, Ian MacKenzie, Chris Meyer, and Steve Noble of McKinsey & Company identify five key trends: “demographic changes, multichannel and mobile commerce, personalized marketing, the distribution … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , | Leave a comment

Can Bricks-and-Mortar Retailers Get Better Consumer Data?

Posted on October 25, 2013 by bermanevansretail

Online retailers are able to generate enormous amounts of information about shoppers — quickly  and inexpensively. Store-based retailers often wish that it was so simple for them to obtain such data. Consider these observations from Dawn Klingensmith, reporting for the Path to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment