Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

The “Small Business Salute” from UPS

Posted on May 3, 2016 by bermanevansretail

Following in the footsteps of the annual Thanksgiving-themed “Small Business Saturday from American Express,” UPS initiated its own “Small Business Salute” in 2015. According to Kate Maddux, writing for Advertising Age, this is the UPS plan for 2016: “The UPS … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

All Are Welcome Here

Posted on May 2, 2016 by bermanevansretail

The American Express OPEN Forum has produced a valuable video, All Are Welcome Here,  based on the acceptance of diversity: “More than 10,000 small business owners around the country are sending a message. They want their communities to know that … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Advice for Small Business

Posted on April 29, 2016 by bermanevansretail

The “7 Days of Genius,” was sponsored by MSNBC and New York’s 92nd Street Y: This was “a chance to celebrate inspiring thought leaders in many areas including small business. We’ve been fortunate to talk to some of the greatest … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments