Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Express and Social Media

Posted on September 4, 2012 by bermanevansretail

Express is a specialty apparel and accessories retail chain that mostly targets its merchandise at 20- to 30-year-old female and male shoppers. As such, the firm has been a leader in the use of social media — even offering its products for sale … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Listening to Your Customers

Posted on September 3, 2012 by bermanevansretail

It is pretty hard to serve customers properly unless we are listening to them — and communication is definitely a two-way street. As Cynthia Clark writes in 1to1 Magazine: “Listening to customers is a must. However, listening isn’t enough. Organizations … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , , | Leave a comment

IBM Retail’s YouTube Channel

Posted on September 2, 2012 by bermanevansretail

IBM Retail offers a series of videos at its You Tube channel. Click the image to access the videos.    

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , | Leave a comment