Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

A Bricks-and-Clicks Infographic

Posted on May 10, 2013 by bermanevansretail

Check out this interesting infographic.   Bricks and Clicks infographic  

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | Leave a comment

Better Using In-Store Data

Posted on May 9, 2013 by bermanevansretail

What often separates high-performing retailers from low-performance retailers is the quality of the customer and other data that they collect, analyze, and use to guide their strategy. As recently reported by RetailNext: “In a challenging time for retail, many brick-and-mortar … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

How the Music Industry Has Changed

Posted on May 8, 2013 by bermanevansretail

As we know, the music industry has changed dramatically in recent years. Check out this animated timeline from Digital Music News. What does this timeline mean from the perspective of music retailers and their merchandising strategies?     Post suggested … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment