Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Are Your Presentations as Good as They Can Be?

Posted on August 19, 2013 by bermanevansretail

Take a look at this tutorial from Alex Rister, a professional communicator.  

Posted in Career Useful Information, Careers in Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments

Amazon’s New Pinterest-Like Offerings

Posted on August 17, 2013 by bermanevansretail

As we know, Amazon.com considers its mission to be “Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Now, it wants to … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Retailing Revisited

Posted on August 15, 2013 by bermanevansretail

JWT Intelligence has just released an excellent new report entitled Retail Rebooted: “Retail is undergoing a momentous shift, with brick-and-mortar stores forced to evolve for a digital-commerce age; multiple new ways to buy; the rise of data-based personalization; fast-changing consumer … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , | 1 Comment