Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Gearing Up for the Holiday Shopping Season

Posted on October 9, 2013 by bermanevansretail

For many retailers, the upcoming holiday shopping season will account for a large portion of their annual sales — and profits. Holiday planning is generally done well in advance by retailers, and multichannel retailers must be prepared for seamless purchase … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | 2 Comments

A New Report on the State of Mobile Retailing

Posted on October 7, 2013 by bermanevansretail

As we know, this is now the emerging era of mobile media. And this is a key area in which retailers need to excel to stay ahead of the competition. Take a look at the following infographic to see how … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

New eMarketer Retail Roundup Report

Posted on October 6, 2013 by bermanevansretail

eMarketer recently published a new report on the status and future of E-tailing. As it notes in the introduction to the report:  “U.S. retail E-commerce sales are expected to continue growing robustly in coming years, reaching $262.3 billion in 2013. … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 1 Comment