Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Never on Sunday: Will This Be Changing in France?

Posted on October 16, 2013 by bermanevansretail

In the United States, many cannot remember that Sunday “blue laws” — whereby retail businesses were not allowed to open — were the rule rather than the exception. Today, in most communities, a large number of stores are open seven … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment

An Interesting Slideshow on Starbucks

Posted on October 13, 2013 by bermanevansretail

Check out this insightful slideshow on Starbucks from Distilled, a creative online marketing company. Click on the image to see the slideshow.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

What’s Ahead for Wal-Mart in India (and Elsewhere)?

Posted on October 10, 2013 by bermanevansretail

For Wal-Mart, the world’s largest retailer, the last few years have not always been smooth sailing. U.S. same-store sales growth have been slow, and efforts outside the United States have sometimes been problematic. Now, Wal-Mart has suffered a significant setback … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment