Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Retailers That Get the Value of Loyalty Programs

Posted on October 23, 2014 by bermanevansretail

As we have noted before, several retailers have dropped or cut back on their customer loyalty programs. And we have questioned the wisdom of those decisions — especially in today’s highly competitive cross-channel marketplace. So, take a look at this … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 2 Comments

The Popularity of U.S. Pizzerias and Italian Restaurants

Posted on October 22, 2014 by bermanevansretail

We know that pizzerias and Italian restaurants are EXTREMELY popular in the United States. But just how popular? As CHD Expert, which serves the global food service industry, reports: The Pizza restaurant industry landscape is one of the most popular … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

Will Weak Wages Impact Holiday Shopping?

Posted on October 20, 2014 by bermanevansretail

Although the U.S. unemployment rate has come down in the years following the Great Recession, wages have not really bounced back in real terms (taking inflation into account). And, according to the Bureau of Labor Statistics, the gap between the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 2 Comments