Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Welcome to Another Retail Challenge: Webrooming

Posted on October 27, 2014 by bermanevansretail

Webrooming is the opposite consumer shopping behavior to showrooming. As Natalie Schoch, a designer at Wiser, puts it: “Webrooming is the latest phenomenon impacting the online retail industry. In just the last year, the majority of shoppers (78%) have participated in webrooming when … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

A Multimedia Look at Couponing

Posted on October 25, 2014 by bermanevansretail

Couponing is alive and well. The big difference today: Print coupons are not nearly as popular as they were in the past; but other forms of coupons have gained popularity. As Vouchercloud.com reports: “The concept of launching a coupon or promotional campaign … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Retail Assortments: The Power of Color

Posted on October 24, 2014 by bermanevansretail

A crucial part of merchandising involves the retailer’s product assortment with regard to colors, styles, sizes, and so forth. Do you realize how important that color is in driving retail sales and profit? Consider this research by Stitch Labs: “To uncover … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment