Couponing is alive and well. The big difference today: Print coupons are not nearly as popular as they were in the past; but other forms of coupons have gained popularity.

As Vouchercloud.com reports:

“The concept of launching a coupon or promotional campaign might initially seem to be an easy task for businesses to consider, perhaps it seems relatively simple to offer 25% off or offer free shipping over a bank holiday weekend. However to really maximize the potential a coupon campaign can deliver, a business must carefully plan their campaign strategy and assess consumer shopping behavior.

Many businesses fail to benefit by offering promotions which compromise their profits, fail to market their business, and de-value their products due to regular campaigns running in quick succession or by offering significantly high price reductions. Others fail to promote their campaigns adequately and might simply post one update through social media channels in a bid to market their promotion, and subsequently their business and expect results.”

Here is a great infographic look at the evolution of coupons from Vouchercloud.com.