Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

7-Eleven Loves March Madness

Posted on March 23, 2016 by bermanevansretail

TV Viewership for “March Madness” (the NCAA Men’s Basketball Tournament) includes both serious sports fans and casual watchers — and millions of people who are participating in a bracket pool to see who wins their pool. 7-Eleven is one of … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments

Are You as Attuned to RFID Technology as You Should Be?

Posted on March 22, 2016 by bermanevansretail

Guest Blogger Today’s post on RFID technology is by Chris Landry, the Managing Director of Colourfast, an international paper and plastic card printer that is based in Ontario, Canada.  _______________________________________________________________________ RFID Technology in Retail — An Infographic The concept of radio frequency … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Abercombie Under Fire: Devising a New Approach

Posted on March 18, 2016 by bermanevansretail

Until recently, Abercrombie & Fitch (a retail apparel chain with roots back to 1892), was on a strong roll — particularly among teens and young adults. This was due to its modern styles and risque ads. But over the last … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment