Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

What Do You Think About This New Chipotle Campaign?

Posted on September 21, 2013 by bermanevansretail

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments

FTC Becoming More Active in Fight Against Spam

Posted on September 20, 2013 by bermanevansretail

The U.S. Federal Trade Commission is picking up its pace in the battle against spamming. On the whole, retailers are very supportive of these efforts because legitimate firms generally do not spam — yet, their messages are often lost/ignored in … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

What Is Market Fairness with Sales Tax?

Posted on September 19, 2013 by bermanevansretail

As we discussed last year, the fairness of Internet-only firms not collecting sales tax remains a hot topic. Both bricks-and-clicks firms and retailers not doing business online are at a significant price disadvantage. That is why store retailers are still … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 2 Comments