Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

How Important Is the Christmas Shopping Season for Online Retailers?

Posted on January 26, 2014 by bermanevansretail

The Christmas holiday season is very important for online retailers — and this varies by country. In a recent study (as reported by EMarketer), Adobe looked at E-commerce holiday sales as a percentage of annual sales for online retailers in … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

It’s Tough Doing Business in Russia — Even for Online Firms

Posted on January 24, 2014 by bermanevansretail

Evans on Marketing With a population of nearly 145 million, Russia is a desirable market for many companies. But government rules keep making this tougher. Let’s consider the recent decision of FedEx, UPS, and DHL to stop making deliveries to … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Social Media Tools for Retailers

Posted on January 22, 2014 by bermanevansretail

Customer involvement remains a big challenge for both online and store-based retailers. And it is important that this challenge be addressed in a proactive manner. As Vangie Beal comments for CIO: “The more popular social media get, the harder it can … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment