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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Can RadioShack Make a Comeback?
RadioShack has a had tough go of it in recent years. It has tried various times to reinvent itself; and it is doing so again now. Its repositioning message was humorously unveiled during last week’s Super Bowl. But, there are … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, experiential retailing, merchandising, planning, promotion, RadioShack, Super Bowl, trends
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Retailers and the Minimum Wage
There has been a lot of discussion and debate recently about the impact of a raise in the federal minimum wage (to perhaps as much as $10.10 per hour, compared to the current $7.25) on retailers — both large and … Continue reading
Tips for Offering a Better Customer Experience
After all of the recent data breach and deliveries problems that have been in the news, it’s time to get back to focusing on how to optimize the retail customer experience — and to recapturing customer trust. As Jeannie Walters, … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged 360Connext, customer expectations, customer loyalty, customer service, experiential retailing, merchandising, mobile shopping, multichannel, Multichannel Merchant, shopping, technology, tips, trends
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